Rolex is a Swiss luxury watch brand that is known globally for its precision, quality, and style. Rolex is based in Geneva, Switzerland and its watches are made entirely in that country. The brand has a history that dates back to the early 20th century when it was founded by Hans Wilsdorf and Alfred Davis in London. The Rolex name came about in 1908 and was later registered as a trademark in Switzerland in 1920. Since then, Rolex has been at the forefront of the watchmaking industry, producing some of the most accurate and durable watches in the world.

The production of all Rolex watches takes place in Switzerland, and the company has multiple manufacturing sites and subsidiaries there. Rolex has a long-standing policy of only using in-house movements and components which are carefully crafted by highly skilled watchmakers. Each watch is precisely calibrated and tested to ensure that it meets the exacting standards of the brand.
The production of Rolex watches requires both traditional craftsmanship and state-of-the-art technology. The company invests heavily in research and development to constantly improve its manufacturing processes and stay ahead of the competition. Rolex is also committed to sustainability, implementing measures to reduce its environmental impact and support local communities.
In conclusion, 38-ton Rolex watches are produced in Switzerland, the birthplace of the brand. The Swiss have a reputation for precision, craftsmanship, and attention to detail, and these qualities are evident in every Rolex watch that is produced. Rolex's commitment to quality and innovation has made it one of the most well-known and respected luxury watch brands in the world.