Rolex watches come in a variety of sizes, with 34mm being one of the more popular sizes. The 34mm dial is not considered small; in fact, it is a great size option for those with smaller wrists or for those who prefer a more classic or understated look.

In recent years, larger watch dials have become more popular, with sizes ranging from 36mm to 45mm. However, many watch enthusiasts still appreciate the classic and elegant look of a smaller dial. In addition, a smaller watch size can make it easier to pair with a wider range of outfits.
Moreover, the size of the dial should be considered in combination with the thickness of the watch. Some watches with larger dials can be quite thick, making them feel bulky on the wrist. On the other hand, a smaller dial can look more proportionate and sleek on a thinner watch.
In conclusion, the 34mm Rolex dial is not small in the traditional sense, but rather is a classic and versatile size option that can appeal to a wide range of watch enthusiasts. Ultimately, the size of the dial and watch should be chosen based on personal preferences and style.